Friday, January 30, 2009

Signs - Schweppes Short Film

My good friend, Archie, sent an email today containing a link to the Schweppes Short Film Festival.  His email contained the magic words: "for the romantic in us".   Since I am sucker for romantic stories, my curiosity was piqued and I instantly clicked on the link.

Archie was sharing the short film, Signs. The film is directed by Patrick Hughes with this abstract: "Where do you find love? If we knew, we would all know where to look.  Sometimes all you need is a sign."   

My next 11 minutes or so were spent enjoying "Signs".  I loved it.  Absolutely loved it. Short and sweet.  You just can't help but feel for the guy (the lead character).   Maybe it is a little too cute, but it will leave you feeling soft and gooey in the inside.  I guess I need to feel that way sometimes, especially since life's many lemons have somewhat left me jaded already. Photo courtesy of bestadsontv.com

Click on the link here to watch "Signs".  Make sure to click on the British flag icon so you can set the language to English.  

Other short films are worth watching as well (ranging from comedy to film noir), and I believe Schweppes uploads new short films from time to time.  I understand Schweppes uses this as an advertising medium to promote their drink as an "adult drink" without necessarily resorting to the typical adult material (sex, drugs and violence).  The 3 short films I have watched thus far are very subtle, nothing scandalous even if the website warns you of mature content.   I love the marketing behind this.  Great job for Publicis for this Schhh campaign.  I will definitely bookmark this site.   
  

2 comments:

  1. "Where do you find love? If we knew, we would all know where to look. Sometimes all you need is a sign."
    -CORRECT Ms.Vicarious_shopper!

    Nice blog! everyone should read and see this!haha =)

    ReplyDelete
  2. i also need a sign.. can you please help me where to find it..haha! =)

    ReplyDelete